https://s3-us-west-2.amazonaws.com/secure.notion-static.com/2010b662-fcd8-47cd-bddf-279ab897f079/Screen_Shot_2020-12-03_at_02.13.15.png

Company

Otten Coffee

Duration

2 Weeks

Tools

Figma, Pen and Paper, Notion

Team

Galuh NAP (PD), Vera Liu (PM), Chandra (Business intelligence), Robin Boe (CEO/Business)

Role

Product Designer

Responsibility

Concepting and designing frequently bought together feature from End-to-end process

Platform

Desktop, Mobile Web, Mobile Apps (iOS and Android)

Project Overview

Create the new feature that showing frequently bought together product (we called it Sering Dibeli Sekaligus) in the product detail of each product that showing 2 most frequently bought together product within the product that user see in product detail.

To see the production feature you can see here: Sering Dibeli Sekaligus in Production

or you can see one of the product detail at Otten Coffee Mobile Apps

The Problem Statement

Design the feature for the user to buy frequently bought together product which has discount when users buy the product together and got free shipment when the total price is meet the terms (above Rp 200.000)

The Process

Design Process

I used double diamond approach for this project

                                                                      Double Diamond Model

                                                                  Double Diamond Model

Gathering Data

Data Finding

User transaction in the past 6 months have this pattern, this data will be our reference in creating the SDS (Sering Dibeli Sekaligus) feature

                                                   Transaction Data Set with dummies number

                                               Transaction Data Set with dummies number

Understanding Frequently Bought Together Product