Company

Otten Coffee

Duration

3 Months

Tools

Figma, Pen and Paper, Notion

Team

Galuh NAP (PD), Indra Lie (PD), Vera Liu (PM), Vinni Prili (PO)

Role

Product Designer

Responsibility

Leading Design team to create scalable product and enhance bad old experience from end-to-end process (research, ideation, design, deliver, test including design UAT and documentation)

Platform

Desktop, Mobile Web, Mobile Apps (iOS and Android)

<aside> ℹ️ I will explain the e-commerce revamp process quickly but on another page I will explain in depth the design process and problem solving. For in depth design process of each flow you can see here

</aside>

Notes

Because in this project I'm working on revamping the whole e-commerce and in the all platform such as Desktop, Mobile Web and Mobile apps (iOS and Android). So I will limit this writing just focusing on Mobile Platform and Certain Feature / Flow

Project Overview

Otten coffee e-commerce developed in 2013 and in the 2020 the product team and management want to revamp the whole Otten coffee experience. Based on the problem statement below

The Problem

So Why do we revamp Otten Coffee e-commerce?

• Not scalable in terms of design and code, The first Otten Coffee e-commerce was Not scalable in terms of design and code so it made adding/improve features and marketing events quite difficult to create
• There is no documentation at both in the design documentation and code documentation, so it made our internal team have a big problem in maintain our product (we also create design system to solve this problem)
• Web View Application, at the first Otten Coffee didn't have Native apps so in this revamp we are starting to build the native apps both in iOS and Android
• Bad Old Experience, since Otten Coffee e-commerce was developed in 2013 it never have any update so we have to enhance the experience also in the 2020 to help the company grow

The Process

In this revamp we divide it in two phase.

1. The first phase we are working on redesign the whole UI and also enhance the UX but we have limitation to make the flow still relevant with the old backend architecture and not to add feature in this phase
2. The second phase we are working on improving and starting to add new feature (we are on this phase nowadays)

Research collecting the data

We are collecting data from any resource such as Google play and Appstore review, talking with customer service and looking for Data Team. And found out which problem we need to tackle and which flow we need to improve to be better